YAP = Yahoo! Application Platform…
More retail investors use Yahoo! “Finance” than any other provider of financial data … so it’s exciting to learn about the rearchitecting project for the whole operating system of Yahoo!… they are being relatively open about it … Mark Hendrickson of TechCrunch blogged the event where the details were laid out … aiming to be the “uber-connecter and permissioner”… interesting strategy… for financial markets data I’m still unsure of the synergies of “social connecting” that numerous startups have tried to exploit (extra tough in way down markets) … the data in/out functionality could be sweet …. must be blazing in the Yahoo! software shop… (slides for the YAP start @ 25)
From Mark’s blogging…
- Jay Rossiter (Head of Yahoo Open Strategy) is now up onstage. He was pulled into the“big bet” late last year. At the start, he wasn’t sure how serious Yahoo was about all this, especially because it would take such a significant effort. So he was a bit skeptical but within a day, after talking with Jerry, Sue and Dave Filo, he was convinced it was serious and Yahoo was throwing its weight behind it. So he came onboard.
- 12:02pm - Hundreds of people within Yahoo are working on the platform - it’s a large scale development. Has both executive-level buy-in and the developers behind it. And now we’ve delivered it. This doesn’t always happen because often companies have executive-level buy-in but no traction among engineers. At Yahoo, the problem has traditionally been the opposite - too many ideas among engineers but little executive guidance.
- 12:04pm - Developer platform coming next week. We had an open hack day last month, second in history of company. Challenge was to give developers API and 24 hours to build an interesting application. Then we had an award ceremony. That was a developer preview, but next week we actually bring these APIs out.
- 12:06pm - Goals of YOS: 1) establish a social dimension, 2) open properties to 3rd party developers like never before (so they can blend their ideas with Yahoo’s own), and 3) rewire yahoo itself with social features (this part’s going to be a “rolling thunder” with social products coming online over time)
- 12:08pm - Rossiter is now going to talk about the technology stack behind YOS. TheYahoo Developer Network (YDN) is the “front door” for developers, with full documentation and details about Yahoo’s developer services. YOS has been built on top of Yahoo’s cloud intrastructure, which makes it possible to launch services on a large scale across many countries (the new profiles launched for 31 countries, for example). On top of this infrastructure sits a social platform that embodies one social graph and profile record. On top of that is an application platform that provides a framework for developing social apps. And on top of that is a web services and query language that provides one mechanism for accessing and mashing up data. The application platform enables apps on Yahoo itself whereas the web services and query language can be used to create apps off Yahoo with Yahoo data.
- 12:14pm - Right now Yahoo users have multiple user accounts for different services. So first step is collapsing all of those identities into one and then map that single identity to a social graph where it’s connected with others (friends, etc). This part alone is quite a big task, but from a user’s point of view it’s very beneficial. We had to rework our internal login components so we had an identity record that was safe to share across applications, even ones managed by third parties.
- 12:15pm - Then we wanted users to be able to map this single identity with other identities on the web (Amazon, Twitter, Digg, Facebook, Gmail, CNN, Windows, Google, eBay, etc). One of the things we’re going to do is allow people to use other accounts (like Gmail) and log into Yahoo with them.
- 12:16pm - Once we’ve tied user accounts together from across the web, we can bring in information from these other services and make it usable on Yahoo. Conversely, we’ll make this aggregated information available for other services as well. It’s an in and out service, not just a data trap. We’re using oAuth to do this so users can break access for services when desired.
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SAHARA MEDIA CHOOSES RIPPLE6 TO CREATE CUSTOMIZED SOCIAL NETWORK FOR HONEY MAGAZINE
August 25, 2008
New York, New York - August 25, 2008 - Ripple6, http://www.ripple6.com, a leading provider of social media services to enterprise class marketers and web publishers, announced today that Sahara Media Inc.’s publication http://www.honeymag.com, the popular multicultural magazine for young women, has selected Ripple6 to create a fully interactive community.
This community combines Honey Magazine’s content with active participation by its readers. The website is anchored by Honey’s wide range of stories covering fashion, beauty and lifestyle, videos and a Career Center.
Honeymag.com also provides the opportunity to follow the lives of more than 35 Bloggers in eight countries.
Working with Dogmatic http://www.dogmatic.com Honey’s creative production services agency, Ripple6 will apply its white label social media platform to enable Honey’s audience to create profiles, blogs, groups, calendars, upload photos and more while surrounded with the energy and enthusiasm of Honey editors and contributors.
The Ripple6 platform integrates social media tools, a content management system, and social marketing features with the industry’s only embedded word-of-mouth analytics tools. Ripple Analytics, which offers real-time measurement and insight , delivers a thorough set of data points on who’s interacting with content, what they’re saying, and if they’re sharing it with friends. Beyond page views and visitors, it measures the engagement, demographics and semantics of a community and its conversations.
Sang Kim, Founder and CEO of Ripple6 said, “Working with Sahara Media is a great illustration of how the Ripple6 platform is changing the media landscape, transforming the way publishers and marketers interact with their audience. We believe that Sahara Media will enjoy the richness and depth that comes with establishing a social network for its readers and for Honey magazines advertisers, they will have a fresh set of insights to realize that Honey magazine is a robust and rewarding destination to place its marketing dollars.”
About Ripple6, Inc.
Ripple6™ offers a white label social media platform that allows publishers and marketers to integrate social media, content publishing, ad serving and social marketing with the industry’s only embedded word-of-mouth analytics tools. Ripple6’s technology provides publishers for the first time with the ability to measure the flow of content and messages across communities on the Internet, and gives consumers control to create and move their own messages from group to group. Ripple6’s complete social media software solution is easily customized to incorporate a brand’s look and feel for either integration into an existing web site or to create a brand new site. For more information, visit http://www.ripple6.com.
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