Google quietly tiptoes into the comparative financial product space… interesting…
Dying to know the business model… CPC… PPA… potentially very disruptive… and very beneficial for Google’s users… bringing the lowest cost financial product right to the top ‘o the list… that’s a winning approach…
From Blogoscoped… ~~ “Google adds that they “approached a number of advertisers/lenders to see if they would be willing to take part in the test”. They list these advertisers as “Norton Finance, Ocean Finance, Debtbuster Loans and Chase Zengo”, among others,but say that for these, there “is no interface at the moment. This is a test so once the advertisers agree to sign up to the test, we do all the interface work at Google UK.” … bring it west Googlers… hat tip to TRM..
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